Glaser Weil partner and renowned litigator Patty Glaser recently joined Mike Sitrick on The Intersection: Where the Court of Public Opinion and the Court of Law Collide to discuss high-profile legal battles, media influence on the justice system and the evolving role of PR in litigation.

Glaser and Sitrick analyzed the recently filed lawsuit involving Blake Lively and Justin Baldoni, exploring how misinformation, media bias and legal strategy shape high-profile disputes. They discussed the ethical responsibilities of the press, the increasing risks of false narratives and why defamation lawsuits are on the rise.

Glaser shared several key takeaways from her experience at the crossroads of litigation and media:

• Start with the story: Build a compelling narrative early in the case to ensure it resonates with both the jury and the media. Don’t wait until you’re deep into litigation to piece the facts together.
• Be mindful of public perception: Reputation can be irrevocably damaged, even if a client is legally exonerated. Legal outcomes often take a backseat to the public’s perception of guilt, making media strategy even more crucial.
• Stay ethical in media interactions: Treat the press like a jury. If you lie to the press, it will undermine your credibility with both the media and the public. Credibility is key.
• Know when to engage and when to stay silent: Some cases require media silence, while others benefit from a well-crafted response. Being strategic about when and how to comment can shift public perception in your favor.

The Intersection is hosted by Mike Sitrick and Sallie Hofmeister of Sitrick And Company, a PR firm with offices in LA, NY and Washington, DC. Mike and Sallie have consistently been internationally recognized in the media and elsewhere for expertise in crisis management, public relations and communications.